Most of the corporate life focuses on things like : tasks, deliverables, documents and processes, hence it is easy to underestimate the importance of engaging people. This is where most of the change programs fail .
We’ll use a selection of the latest techniques and recognized best practices to help you: correctly identify and develop your stakeholder strategy:
- segment stakeholders correctly and define their characteristics and interests
- map and define strategy of engagement for each segment
- power mapping methods
- profiling: personas and empathy maps
- develop influencing strategies
Stakeholder engagement is perhaps the most important step of effective change. It is the most important element of leading through influence. Through defining, correctly understanding their needs , you will begin to gain momentum with your change project